FreeMove

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Movement School

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FreeMove | Movement School |

Co-founder
UX/UI designer
Content creator
Developer

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Our mission

Lead the extreme sports community through physical training, nutrition and health

Our vission

Enhance the motor skills of extreme sports practitioners through a comprehensive joint training system based on scientific principles, in order to help athletes achieve their aspirations.

Our main challenge is to provide people with tools to adopt healthy lifestyles and thus help them reach their full potential.
We have designed and implemented strength / conditioning programs for different state teams of roller skating, ballet dancers, climbers and free-divers. We are located in Colombia and we seek through our project to solve social problems since access to good health and education is so limited. We want to offer the community of athletes and alternative sports a wellness space

My roles

As the founder of my movement center I have had the opportunity to put into practice all the theories of service design and cooperate with other design disciplines to always deliver an user-centered experience.
Responsible for overseeing the complete UX/UI design process, from desk research and wireframing to prototyping, user journey mapping, and visual quality assurance (VQA).
Initiated the development of our website from the ground up by learning HTML and CSS, and subsequently utilized this knowledge to create the initial version of our front-end interface.

Co-founder

As the founder of my movement center I have had the opportunity to put into practice all the theories of service design and cooperate with other design disciplines to always deliver an user-centered experience.

Collaborate | Plan |execute with…

Graphic design team

Color palet
Merchandasing.
Merchandasing.
Merchandasing.
Merchandasing.
Our identity
Logos variations

Community manager

All company stakeholders

Based on user research, user needs, and industry trends, we recognized the need to develop a virtual experience and create a workout repository. Medellín attracts many digital nomads, and these active travelers who train with us want to continue their training while abroad. In response to this demand, we are committed to delivering a continuously improving user experience and transitioning FreeMove into the digital realm to help users achieve their health goals.

UX/UI desinger

Responsible for overseeing the complete UX/UI design process, from desk research and wireframing to prototyping, user journey mapping, and visual quality assurance (VQA).

01. Research stage

Problems we found in the interviews

“I would like to be able to filter the sessions by the coach who is going to train me. I would like to take my process with the coach who knows me best.”

— Current user

“I have been told that the methodology at Freemove is different, but I don’t know who can explain to me what type of service they offer.”

— Potential user

“I would like to be able to make my monthly payment and have my membership activated immediately”

— Current user

“I am an athlete with frequent competitions and I want to attend a gym where I can freeze my membership while I am in contests.”

— Potential user

Competitive analysis

I analyzed 10 competitors apps. Each app was evaluated on 14 questions based on typical user experience. As a result I found out what features bring more value to the users experience and what what difficulties users have with current solutions.